Logotype & Visual Identity for Spektrum, a forward-leaning event series centered on cutting-edge electronic music, I developed the complete logotype and visual identity. Spektrum emphasizes a hard, driving sound—ranging from techno and industrial to experimental club music—while celebrating diversity and innovation within the electronic genre spectrum. 

The identity had to capture the raw intensity of the music while remaining versatile and contemporary. I designed a bold, typographically driven logo paired with a minimal yet striking visual system that works across print, digital, and spatial applications. Strong forms and a reduced color palette were used to evoke the clarity and force of the sound. A central element of the visual language is the 3D key visual—a sculptural stone form that embodies Spektrum’s weight, depth, and uncompromising energy.

I designed and produced this visual entirely myself, from concept and modeling to rendering and post-production. It functions both as a symbolic anchor and as a flexible design motif across all event assets. The result is a cohesive and immersive identity that supports Spektrum’s mission to deliver high-impact audiovisual experiences to a progressive music audience.