Lukas Rudolph
Lukas Rudolph

MER – Place of Ascent

Narrative & Visual Concept – Place of Ascent (MER). For the event series MER – Place of Ascent, we developed a speculative narrative that centers around the ancient and still unsolved mysteries of the pyramid. MER, the original Egyptian word for pyramid, served as the conceptual starting point for a story-driven visual identity.

The core idea was the invention of a fictional species—an enigmatic entity positioned as the missing link in the pyramid’s unknown history. To bring this narrative to life, we designed a series of artifacts tied to the species, which emerged gradually through the event’s promotional campaign, mimicking the aesthetics and atmosphere of an archaeological excavation.The design language combined ancient symbolism with futuristic elements, creating an immersive world that blurred the line between myth and speculation. Visual assets were rolled out across print, digital, and spatial media to build a coherent and evolving story leading up to the event.

Together w/
Annika Fingerhut (Konzept, Grafik, Visuals)
Johannes Pejas (Konzept, Graphic, Typedesign)
Lukas Rudolph (Konzept, Graphic, Sound)
Justus Jäger (3D Visuals)

Lukas Rudolph
Lukas Rudolph
Lukas Rudolph
Lukas Rudolph
Lukas Rudolph

MER – Place of Ascent
Visual Identity, Campaign

Information

Narrative & Visual Concept – Place of Ascent (MER). For the event series MER – Place of Ascent, we developed a speculative narrative that centers around the ancient and still unsolved mysteries of the pyramid. MER, the original Egyptian word for pyramid, served as the conceptual starting point for a story-driven visual identity.

The core idea was the invention of a fictional species—an enigmatic entity positioned as the missing link in the pyramid’s unknown history. To bring this narrative to life, we designed a series of artifacts tied to the species, which emerged gradually through the event’s promotional campaign, mimicking the aesthetics and atmosphere of an archaeological excavation.The design language combined ancient symbolism with futuristic elements, creating an immersive world that blurred the line between myth and speculation. Visual assets were rolled out across print, digital, and spatial media to build a coherent and evolving story leading up to the event.

Together w/
Annika Fingerhut (Konzept, Grafik, Visuals)
Johannes Pejas (Konzept, Graphic, Typedesign)
Lukas Rudolph (Konzept, Graphic, Sound)
Justus Jäger (3D Visuals)

Lukas Rudolph
Lukas Rudolph
Lukas Rudolph
Lukas Rudolph
Lukas Rudolph
Title
Service
Year
Nicolas Baum Rechtsanwalt
Visual Identity
2025
Aperol im Glas by LEA x 01099
Title & Endcard
2025
Neue Mediäval – Graphische Künste
Typedesign
2024
Tipsy Tasting Club, Berlin
Visual Identity
2023
Obsidian
Graphic Design
2023
Place of Ascent, Stuttgart
Campaign, Visual Identity
2023
Grafikklub
Graphic Design
2023
Explo
Graphic Design
2023
Material
Editorial
2022
Artefakt
Editorial
2022
Spektrum
Custom Logotype, Visual Identity
2022
Title
Service
Year
Nicolas Baum Rechtsanwalt
Visual Identity
2025
Aperol im Glas by LEA x 01099
Title & Endcard
2025
Neue Mediäval – Graphische Künste
Typedesign
2024
Tipsy Tasting Club, Berlin
Visual Identity
2023
Obsidian
Graphic Design
2023
Place of Ascent, Stuttgart
Campaign, Visual Identity
2023
Grafikklub
Graphic Design
2023
Explo
Graphic Design
2023
Material
Editorial
2022
Artefakt
Editorial
2022
Spektrum
Custom Logotype, Visual Identity
2022

Lukas Rudolph is a Graphic Designer from Germany, specializing in Brand Identity, Editorial Design, and Sound Production. His practice is grounded in translating human artefacts and the current visual culture into precise, contemporary systems for physical brands, cultural institutions, and creative fields. Focusing on creating concept-driven solutions that help brands communicate with clarity and character. Active across the fields of art, design, and branding. His path started with vocational training as a Media Designer, building a practical foundation in design and production. Afterwards, he continued his studies in Media Design in Ravensburg, where he refined his conceptual and visual approach. An internship at the creative studio Deutsche & Japaner further shaped his understanding of contemporary visual culture. Today, he collaborates with a trusted creative network to develop work that expands conventions and explores new sensory possibilities. If you have a project in mind, I’d love to hear from you. Please feel free to reach out at work@lukasrudolph.info — I look forward to the possibility of working together.

Lukas Rudolph is a Graphic Designer from Germany, specializing in Brand Identity, Editorial Design, and Sound Production. His practice is grounded in translating human artefacts and the current visual culture into precise, contemporary systems for physical brands, cultural institutions, and creative fields. Focusing on creating concept-driven solutions that help brands communicate with clarity and character. Active across the fields of art, design, and branding. His path started with vocational training as a Media Designer, building a practical foundation in design and production. Afterwards, he continued his studies in Media Design in Ravensburg, where he refined his conceptual and visual approach. An internship at the creative studio Deutsche & Japaner further shaped his understanding of contemporary visual culture. Today, he collaborates with a trusted creative network to develop work that expands conventions and explores new sensory possibilities. If you have a project in mind, I’d love to hear from you. Please feel free to reach out at work@lukasrudolph.info — I look forward to the possibility of working together.